The smarter screen surprising ways to influence and improve online behavior shlomo benartzi jonah lehrer on amazoncom free shipping on qualifying offers a leading behavioral economist reveals the tools that will improve our decision making on screens office workers spend the majority of their waking hours staring at screens. Various factors that affect on screen behavior enable people to process and retain digital information more effectively and to make smarter online decisions behavioral economist shlomo benartzi conducted extensive research into online behavior and offers suggestions to help you make smarter choices. Book review the smarter screen by shlomo benartzi and jonah lehrer posted on march 31 2016 by reza shabanali most of us now spend a majority of our waking hours watching screens mobile screens laptop screens or tv screens. By shlomo benartzi contribution by jonah lehrer by shlomo benartzi read by rob shapiro contribution by jonah lehrer by shlomo benartzi read by rob shapiro contribution by jonah lehrer category marketing in the smarter screen behavioral economist shlomo benartzi reveals a tool kit of interventions for the digital age using engaging . Shlomo benartzis with jonah lehrer the smarter screen surprising way s to influence and improve online behavior 2015 is one such case sure i accept there is a non zero probability that a 30 millisecond exposure to the apple logo could make someone more creative than exposure to the ibm logo
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