The strategy and tactics of pricing explains how to manage markets strategically and how to grow more profitably rather than calculating prices to cover costs or achieve sales goals students will learn to make strategic pricing decisions that proactively manage customer perceptions of value motivate purchasing decisions and shift demand curves. The strategy and tactics of pricing a guide to growing more profitably thomas t nagle monitor group john e hogan monitor group joseph zale monitor group boston columbus indianapolis new york san francisco upper saddle river amsterdam cape town dubai london madrid milan munich paris montreal toronto delhi mexico city sao paulo sydney hong kong. For pricing strategy or pricing and product policy courses in mba and or advanced undergraduate marketing courses the strategy and tactics of pricing provides a comprehensive practical step by step guide to pricing analysis and strategy development. The strategy and tactics of pricing a guide to growing more profitably the strategy and tactics of pricing a guide to growing more profitably issuu company logo close. A guide to growing more profitably the strategy and tactics of pricing about the book for almost three decades the strategy and tactics of pricing has served as the leading authority on strategic pricing co authors thomas nagle and georg mller are two of deloittes thought leaders on the topic of pricing and revenue management
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